Email has become a means for swift communication. In the world of business, it is crucial to open meaningful conversations to old and new clients. The usage of email has opened an essential route for marketers looking to invite, employ, and maintain their clients and prospects. This method of marketing has become quite challenging and competitive.
Companies need to know what their clients think and through email marketing they can reach out to the right marketing niche. Email has given the advantage of reaching out to numerous clients without the need for expensive production costs such as printing pamphlets, television commercials, and radio advertisements. Maintaining a healthy email marketing list is made to specifically target the right niche and sending them customized emails that fit what they want to see and what they are interested in. These meaningful conversations also help in promoting company reputation.
Simply sending out emails is not enough. When establishing good rapport with customers, marketers should know how to keep the line open and cordial. Communication does not mean that only one party is heard, but also the other. Sending out marketing emails should not just be about the company, but also the clients and prospects.
Clients, after all, are the most integral part of business; their feedback on customer service can determine how well the company would do in the future.
Email marketing should not be one-sided; it should always focus on meaningful conversations that attempt to open to customers, give them the choice to respond and allow their experiences to be shared to other networks as well.
Meaningful Conversations in Email
The audience of email marketing is vital. Marketers need to know who they are speaking to and how these people would like to be addressed. Personalizing marketing emails and crafting them to show that the audience is not talking to a machine, but to an actual person, lets them know that they are heard and their feedback is appreciated, and are even implemented into the company. This will increase rapport and allow current clients to share their experiences with the company, which will open to new prospects.
Meaningful Conversations begin at Email Subject Line
Composing a catchy subject line is also an important part in opening a profound interaction. Usually, people would just scroll through their inboxes, not giving much thought for promotional emails. They are more focused in emails that are more personal. Marketers can get an idea from this habit. When marketing emails are fashioned to be addressed in a personal manner, customers are more compelled to open and read them. It piques their interest and attention. Not only that, it gives them the thought that there is a listening ear to what they want.
Among list of recipients means that there are many personalities that is addressed to. Email marketing may tend to derail with what is the initial focus due to its mindset onto building lists and sending out numerous updates.
Though this is a good method for promoting branding, it should never forget to understand about their customers’ stages of purchasing. It is also important to have that appeal with customers with regards to their purchasing rhythm. Not all the time customers have the finances to purchase goods or employ services regularly. Timing of these emails is important.
Deepening the rapport with customers with great content makes marketing emails interesting to read. Great content in addition to customization makes customers eager to open up their emails and strike a conversation with their marketers.
Knowing what customers want and what they need gives insight on what businesses need to promote and improve. Nurturing customer-company relationships with meaningful conversations will help with company success.
I receive dozens of calls and emails every week on the subject of whether posting your resume is safe or should send that job boards pitfalls and privacy issues in red flashing lights. Here are a few job search tips to help you choose for a career search. Do NOT post your name, email address, resume, phone number, current and previous employer, and education information for all to view on a job board.With a labor participation rate at the lowest since the mid-1970s, there are millions of “wishers” (the un/under educated, inexperienced, under/over qualified), that make up a large chunk of the resumes on job boards. You simply get lost in the shuffle.
Job Boards Pitfalls – Overexposing your Resume
There are three types of job boards. First is the “major” such as Monster, CareerBuilder, The Ladders, etc. Second are the niche such as oilandgaspeople who claims to have 5,843 Active Recruiters 163,926 candidates or MedRepCareers which focuses on medical services, medical devices, and pharmaceutical sales jobs. Third are the job aggregators such as Indeed.com and SimplyHired.com. If you choose to use the former’ let this be a warning : job boards pitfalls and privacy issues means you will likely to receive loads of emails about jobs related to “insurance and financial sales or analysts”, car sales, and “temporary full time jobs” offered by RPOs (recruitment processing outsourcing firms) or IT engineering services companies.
Job Boards Pitfalls of Suspect Privacy Issues
Never show WHO your current employer is; instead use “Fortune 500 Widget Manufacturer” or Mid-Cap Widget Vendor”. Mention type of degree – not the university.NEVER post your resume/CV to a job board. Avoid the job boards pitfalls by NOT posting your resume/CV itself as it is the worst one-size-fits-all presentation tool ever imagined. Instead learn to create a ‘confidential profile”. Do this in MS Word, but post it in PDF. Here is what a careers focused profile should look like:
- Executive Summary – 200 word max overview of your experience and the top 2-3 accomplishments plus your career objective.
- Education, Amount of Travel willing to do (%), and Work Authorization Status
- Work Experience (always start with current and work backwards): type of company, your title, # years, and any promotions or special recognition
- Product or Service Lifecycle experience and your accomplishments
- Project or Leadership Roles (w/ team size/budget/sales volume/IP developed/problem fixed, etc..
- Your depth of Relationships. You do NOT need names; rather titles, last date connected, if internal or external customer/vendor, and if sales please include quota vs. actual numbers AND the sales cycles.
- Relocation Considerations
- This last one is OPTIONAL. Desired Compensation – what you DESIRE to have in base and bonus and/or commission – NEVER mention what you are making now.
Now on the other side of job boards pitfalls in your careers search, we look at the executive recruiter side. Here’s the tricky part – everyone thinks they are an “A Player” – reality check is less than 14% of the entire workforce is that. Next in line are the “B Players”, who compromise 30% to 35% of the workforce BUT in fact produce 8 to 10 times LESS than “A Players”.
For the 55% or more of any workforce they are “C players”. They can/will be replaced by automation or better people when production in the role becomes vital to the organization.If you speak with a retained search firm where they do not have a current search ideal for you, make sure you reconnect with them regularly every few months to get updated on potential careers and opportunities.
Choose to Post on Job Boards or Work with a Recruiter?
When choosing whether to use job boards in your career search or respond to an executive recruiter’s posting, another good reason for choosing the latter is that if your public resume is public or you have “I am seeking a job” or “I am looking for a career opportunity” in the title of your social profile, a good executive recruiter likely won’t touch you with a 10 foot pole. If you have your resume posted on several job boards, most recruiters will not be interested, but be forewarned, many corporate HR departments utilize RPOs (recruiting process organizations) usually based in some 3rd world country who will search and find your resume sending it to literally hundreds of companies. Talk about overexposure – the read is “what;s wrong about this person?”.
If in the end of the job boards pitfalls vs executive recruiters choice, if you choose an executive recruiter, find a good one and then network using social media and offline events to develop a relationship with him/her to enhance careers search.
In this day of hyper electronic communication interview thank you letter by email can often be overlooked and deleted. t’s easy for recruiters and Hiring Managers to get lost in the maze. While I have nothing against emails, texts, tweets, etc., etc. I tend to sometimes forget the advantage of personal touch of an interview thank you letter sent via snail mail, right to the interviewers door. Email lacks personality and effort.
It seems to me that the personal touch of snail mail is becoming the way of the dinosaur. But don’t discount the impact that a hand written interview thank-you letter can have on or influence a situation like an interview.
Interview Thank You Letter via Snail Mail Works
I know a Human Resource Manager with a renewable energy power provider who had set up an interview with three qualified people for a VP level position in her company. All three people interviewed with the CEO of the company. All three did very well.It was going to be a tough decision for the CEO. Two of the candidates sent very appropriate emails to the CEO thanking him for his time and stating their intentions to want to join the company.Those emails were sent the day after the interviews. The third candidate went home and wrote a hand written interview thank you letter on professional looking stationary and sent it out snail mail that day. It also arrived the next day.
Snail Mail Kept Longer than Email for Interview Thank You Letter
Well, as it happened, this CEO was very impressed by the actual hand written letter and was a big believer in the snail mail personal touch. Funny thing is the HR Manager told me she thought it was “old school” and out of touch.
How wrong she was. Suffice to say the third candidate got the offer and accepted the position.
Moral of the story for candidates and recruiters: don’t be so involved in the age of electronic communication as to forget that people still connect with you on a personal level.
This “personal touch” using snail mail tells someone about your customer relationships and your service delivery philosophy, especially in the interview thank-you letter.